“Some people think football is a matter of life and death. I don’t like that attitude. I can assure them it’s much more serious than that.” The famous quote of the late, great Liverpool manager Bill Shankly, a man renowned for his Scottish working class roots (he was a coal miner in his teens), socialist values and deep devotion to the game. Shankly, as much as anyone, understood the intense, tribal connection between football and its fans. MORE.